Worth $60billion-a-year in America, the dieting industry is big business and many advertisements feature ‘before and after’ shots to show you just how effective the product is.
A Canadian blogger and eating champion, known as Furious Pete, has began a barrage at the dieting industry’s use of ‘before and after’ photographs to establish the reality of claims made about supplements and training programs.
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| Canadian blogger Furious Pete Showing the reality of 'before and after' shots used by dieting industry (Image Credit: Youtube) |
Furious Pete has posted a video on YouTube which became an internet sensation as it got more than 3.0 million hits within just 48 hours, since it was uploaded on February 5, 2012.
He says: 'Take two hours off, you worked hard. Rest up and make sure the vascularity disappears. Grab a bag of chips and down all of them.
'Grab yourself a two litre bottle of pop and drink it all. Diet pop works even better because it has more carbonation and will make your stomach even bigger.'
He then recommends drinking chocolate milk, saying: 'It will bloat the hell out of you.'
Then, the before shot is complete. Pete stands with his stomach hanging over his pants and the bulging biceps from just hours before have disappeared, proving that we 'shouldn't believe everything we see.'
Watch video below:
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